Promoting Indie Games

In this report, I will be searching for and taking notes about what platforms would be the best and which would be the worst for potential indie developers. This information is to assist us in our journey into becoming developers of our own and to make us aware if what kinds of apps and web pages people are using, this is important because it allows us to market our chosen target audience fairly easily.


The stats of 2016 shows me that Facebook’s demographic is that 48% of people aged 18-34 check Facebook when they wake up and that only 28% of 18-34 will check Facebook before they leave their bed. This shows the company that Facebook is one of the first if not, the first thing that comes to mind for those people.

By this report Facebook has 1,721,000,000 monthly active users out of those, 1,104,000,000 are mobile Facebook users this then proceed to spend 18 minutes on average per visit. Everyone spending 18 minutes on average has added up to an astonishing 640,000,000 minutes spent on Facebook each month. Whilst on Facebook the consumers have 74,200,000 different pages which they can spend their average of 18 minutes.

Using this information I can recommend that overall Facebook is a good platform to potentially advertise their products the pros and cons of this platform are that it’s fairly easy to set up a profile, you have relative freedom when it comes to posting content (Photos, videos, ideas and thoughts). On the other hand it’s not always safe as people can post almost freely about what they think, this can path the way for cyber bullying and all sorts of replies.


Pinterest, as of October 13th 2016 when it was reported on, had a 50% increase in its monthly user base, what this is showing us as marketers is that it’s likely to go up based upon statistics and that it might be worth investing in some adverts for it. Not only would it be a decent place for advertising based on certain stats we can see that the adverts would get worldwide publicity, or at the very least people would see it from outside the US. Stats show that 75% of people registered on Pinterest are not within the United States Of America.


YouTube is the biggest of places to advertisers online at this point in time, with records of 1,000 Million/ 1 Billion monthly active users. 80% of the users monthly come from outside of the U.S. which shows it has a massive variety of people it can target and with a grand total of 6 Billion Hours watched on a monthly basis. It’ll make sure that whatever you are advertising; it will get seen multiple times. On average there is 4 Billion video views on YouTube per day, when someone would go on YouTube they would on average spend about 40 minutes on the app and that a quarter of the average views per day are mobile what this tells us is that a vast majority of the views come from people on the go.


Twitter is in a good spot as of right now; in the first quarter of 2016 Twitter earned an astonishing $595m in revenue which can prove it being beneficial for certain advertisers as with Twitter you can tweet with pictures and links to videos. Twitter allows for a wide demographic as 79% of its users are based outside of the U.S. and that 500 million tweets are sent every day [6,000 tweets per second] so you can really get your point across the world.


Tumblr is one of those creative social networking sites, it allows all its users to unload on all their creative ideas and interests. This is proven by the fact that 550 Million people use it monthly on average, 120,000 people sign up on average a day and that 53.3 million people post daily with 78% of its total population using it in conjunction with a mobile device.

Statistic Brain / (August 1, 2016) / Facebook Company Statistics / Available at: / (accessed 05/01/2017)

Tim Peterson / (October 13, 2016) Pinterest hits 150 million people / Available at: (accessed 05/01/2017)

Craig Smith / (January 2nd, 2017) / Digital Company Statistics Stats / Available at: (accessed 05/01/2017)

Kit Smith / (May 17th, 2016) / Twitter statistics / Available at: (accessed 05/01/2017)

Craig Smith / (January 7th, 2017) / Digital Company Statistics Stats / Available at: (accessed 05/01/2017)

Doing all of this research has given me greater knowledge of what, what and where people use social medias that along will be greatly beneficial for us as it enables us to advertise to the correct people.

Introduction to Pixel art: Harry Potter.

What is pixel art?

Pixel art is an expressive choice, it is drawing in a low bit style, (8 bit) low bit meaning low resolution for the computer. What that also means is we have to setting up our canvases in Photoshop for our particular choice of art style. We have to set everything from centimetres to pixels as that’s what we’ll be using. The colours for the guides is an interesting prospect because some people might be colour blind and so they won’t be able to see what is actually there, we had to change the grid lines which they were appearing not where we wanted them too so we changed them to suit our 16 x 16 canvas.


Once our canvas was set we then had to start our pixel art so we had been given a topic of Harry Potter. We were tasked with finding a reference image of Harry and then making him in a pixel art style. Once we had found our reference image, we would paint our background grey and then begin to sculpt our Harry’s to what we wanted. Along the way we could if we so wanted to change little bits n pieces as it’s to show shadows/shading etc.


We used the pencil tool [B] as that would be the most effective, the rubber/eraser [E] so we could remove any mistakes if we made them or decided to changer stuff and the colour picked [Alt]. Harry Potter pixel art was very interesting to do as it was my first time doing anything pixel art and that Harry’s glasses was really awkward to do at first but eventually I found something that worked.


After we had completed that we got told to do a second pixel art sprite character from the Harry Potter series. I chose Mad Eye Moody, this was the turnout of my efforts towards making a Mad Eye Moody pixel art.


Doing 2D pixel art for myself has given me a greater appreciation for what was done in the past and whats going to be done in the future. I can now see what it actually took to make the 2D art that we are so familiar with today.

Synopsis of my game.

story concept/synopsis of my game is of Nikola Tesla whom has traveled forward in time, from his un-timely death in 1943. Tesla during his life supposedly made a set of blueprints for a “Death ray” which he distributed to the worlds current powers at that point in time because he believed it would bring the world together to make a giant death ray and stop all conflicts. At this point in time (1960s) there was the cold war going on, due to the war general population would have a lot if not any power/electricity so as well as trying to collect his blueprint pieces he decided to make some of his supposed infinitely generating Tesla towers to give the people some power!


This was a successful week in the sense that I learned the basics of  Pixel Art, In order to test what we were learning we were told to find one reference image of Harry Potter and someone else from the Harry Potter series, then turn that image into pixel art form. as well as doing the pixel art images we had to researching 2 out of all the possible social medias to determine which we would be putting ourselves out there and showing off our work. Using all the statistics we looked up we as a group decided which social media sites would benefit us the most and how. Once decided we then made those particular accounts so that we could be posting our work.

During the week we were told to pull pieces of paper out of a hat; those pieces of paper revealed A historical figure and a date/era. Once we knew the two factors we were told to get into our groups also chosen before hand and decide what our game was going to be about.